Laurence
Active · 2025 — presentHedge-fund-grade math for Amazon ad budgets.
Role — Founding engineer
Laurence is a real-time bid optimizer for Amazon PPC. It treats every keyword as a Bayesian decision problem, pools evidence across a portfolio → ASIN → cluster → keyword hierarchy, and sets bids under an explicit CVaR risk budget. Built for brands spending serious money on Amazon; currently running on tens of millions of ad spend.