<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Gaspard Loeillot</title><description>Essays, podcasts, and projects by Gaspard Loeillot — founding engineer at Laurence (YC W26).</description><link>https://gaspard-loeillot.github.io/</link><item><title>Win on ChatGPT Ads</title><link>https://gaspard-loeillot.github.io/essays/win-on-chatgpt-ads/</link><guid isPermaLink="true">https://gaspard-loeillot.github.io/essays/win-on-chatgpt-ads/</guid><description>Early reflections on how OpenAI Ads work and the forces that will decide who wins</description><pubDate>Sat, 09 May 2026 00:00:00 GMT</pubDate><category>OpenAI Ads</category><category>Laurence</category></item><item><title>Explore fast, exploit when direction is found</title><link>https://gaspard-loeillot.github.io/essays/first-principles-feedback-loops/</link><guid isPermaLink="true">https://gaspard-loeillot.github.io/essays/first-principles-feedback-loops/</guid><description>Startups win by building tight feedback loops that reveal direction early, then scaling what actually works.</description><pubDate>Fri, 08 May 2026 00:00:00 GMT</pubDate><category>startups</category><category>consulting</category></item><item><title>Data is the Moat</title><link>https://gaspard-loeillot.github.io/essays/data-is-the-moat/</link><guid isPermaLink="true">https://gaspard-loeillot.github.io/essays/data-is-the-moat/</guid><description>In a world where algorithms are commoditized, the only durable moat is proprietary data — and most founders aren&apos;t thinking about it early enough.</description><pubDate>Fri, 27 Mar 2026 00:00:00 GMT</pubDate><category>startups</category><category>data</category></item></channel></rss>